Today I am super excited to welcome Dana Lynn Smith, aka The Savvy Book Marketer. Dana is one of those wonderful people who loves to share her knowledge for free and uses her experience and background to help authors and writers to become bigger and better. I found her website to be a godsend when I was putting together my own self-published book, Wow! Glowing Bride in 30 Days. Dana tells us how, if you want your book to sell, you need to start treating it like a business. And I know from personal experience she couldn’t be more right! Over to the Savvy Book Marketer herself…
Authors write books for different reasons. Many write for the sheer joy of writing—the stories in their heads are just begging to get out. Some dream of being a bestselling author. Consultants write nonfiction books to enhance their expert status and generate income. People write memoirs to share their story with family and friends. Many authors are motivated by a desire to help others or promote a cause. Politicians and celebrities often seek self-promotion.
Writing for personal fulfillment is a wonderful thing, but if you want to make money from your book you need to treat it like a business. Here are some tips for thinking like an authorpreneur:
Understand the industry. It’s vital to understand how the publishing industry works, in order to make informed decisions about how to best publish, distribute, and market your book. We are fortunate in the publishing industry to have numerous experts who share their wealth of knowledge and ideas through books, teleseminars, networks, articles, forums, blogs, ezines, and other venues. Many of these resources are free, but it’s a good idea to purchase some books, classes and/or consulting services to shorten your learning curve in the writing, publishing, and marketing your book.
Conduct market research. Before you write anything, you should understand who your target markets are and what they want. Who is your ideal customer? Who are your secondary markets? What are their characteristics, interests, fears, and motivations? Also research your competition to understand what material is already available on your topic. Determine how your book can be slanted to provide something new or better.
Create a book marketing plan. Some authors tend to jump from one promotional activity to another, without any clear strategy. A written book marketing plan will give you a blueprint for promoting your book and keep you focused on what’s most important.
Manage your finances. If you are publishing independently or through a publishing services company, you will need to budget for upfront costs like editing, book design, and ISBNs. And all authors need a book promotion budget. You will need a source of funding for these expenses and you’ll need to handle bookkeeping and tax returns.
Track your progress. Successful business owners set goals, measure their progress, and make adjustments to their plans as necessary. Set up a system for tracking metrics like book sales, revenue and expenses, website traffic, sales conversion rates, opt-in signups, friends and followers on social networks, and more.
Use the right tools. Organize your paper and computer files. Schedule regular computer backups. Use a program such as Outlook to manage your email. Learn to use a spreadsheet program like Excel and learn how to create PDF documents.
Manage your time wisely. It’s important to prioritize and to focus your time and money on those tasks that are most likely to produce results. Learn some time management techniques and group tasks together to be more efficient. Delegate to consultants or virtual assistants if it’s feasible.
Don’t be overwhelmed by the myriad of tasks involved in writing, publishing, and marketing your book. Think like an authorpreneur: devote some time to learning, research your market, develop a plan, get organized, manage your time and finances, and get help when you need it. You can do it!
About the Author
Drawing on her 16 years of publishing experience and degree in marketing, Dana Lynn Smith helps authors learn how to promote their books through her how-to guides, one-on-one coaching, blog, and newsletter. Get a free copy of her ebook, Savvy Book Marketing Secrets: 52 Experts Share Insider Tips for Selling More Books. For more tips, follow @BookMarketer on Twitter
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