It’s tough. Think Sleeping Beauty: People who don’t like peddlers keep fertilizing the thorny vines. (I hope it’s not 100 year wait for them to come down.) I suspect these are the same people who will peddle your book for you if you become a respected or popular writer.
I know what not to do, but not a lot of what to do. Don’t blog on and on about your books; don’t post to Amazon boards as a promoter/writer; don’t argue with reviews.
I’m thankful for a site like this where we can pool ideas.